Articles

An Introduction to Ad History

Watch the video below to learn how to use Ad History,  eliminating trial and error and starting with a fully optimized ad campaign.   Or, click here to download it.   Transcripts of this video and its follow-up parts can be read here.

How can you research ad copy and put more weight behind the phrases you choose?  Watch Part 2 of the video here.

An Introduction to Ad History, Part 2

Watch the video below to continue learning about how to use SpyFu’s Ad History, or click here to download it.  Transcripts of this video and its follow-up parts can be read here.

Jump to Part 3 of the video to learn how to grade keywords with Ad History before you commit to them.

An Introduction to Ad History, Part 3

Watch the video below about “reading between the lines” in Ad History.

Kombat + History = Context for your Decisions

What do you get when you cross the revealing depth of Ad History with the aggressive prioritizing of SpyFu Kombat?  Meet Kombat History.

Watch a demo and learn how to use Kombat History here.

Organic Strategies: Fill the Gaps in your Content (Part 1)

SpyFu works with your organic rankings to prioritize the most critical areas of improvement that will return results. (Part 1 of 2)

Organic Strategies: Fill the Gaps in Your Content (Part 2)

SEO metrics pinpoint your biggest content opportunities.

Using Domain Ad History to Make Better Ad Decisions (Part 1 of 2)

Mike Roberts explains how we determine the Top Ten Best Paid keywords for a domain.  Knowing how your competitor acted on their biggest keywords over time allows you to jump in on opportunities others are blind to.

Using Domain Ad History to Make Better Ad Decisions (Part 2 of 2)

In this segment, learn how to flip bad keyword oversights on their heads. Avoid losing $ through strong negative matches that come from your competitors missteps.

What makes Keyword SmartSearch so smart?

Creating targeted ad groups is a must for reaching high quality scores.

Parts 2 and 3 show Keyword SmartSearch in real life situations.
Part 2
Part 3