Articles
Domain History: Making you an "old hand" from the moment you startJust by singling out a competitive domain, you can tell the difference between campaign filler and the keyword/copy combinations that will bring you conversions. How is it different from SpyFu Classic? A very basic idea started SpyFu. Type a competitor’s site in the search bar. Capture the keywords this domain advertises on. The immediate results show you the current landscape for this domain. What are they doing now? |
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How to Create 100 Different Ad Variations in 5 minutesTesting ad copy -a “must have” for PPC success-demands version after version of new ad variations. Since few of us have the tireless, creative thesaurus-like brain required for such a task, we turn to ad optimizers for help. SpyFu will help you fast track this practice. As we explained in our Testing article, you are better served in both accuracy and time management to follow this order for testing: Choose your keywords |
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Navigating Ad HistoryThe ad/keyword combinations tested by past and current advertisers reveal the biggest hits and misses into a playbook that you can turn into higher ROI right off the bat. When you put Ad History to work, easy-to-read patterns point you to higher-performing ad copy as well as the advertisers that believe most in that keyword’s performance. By having that information, you can take cues from the domains with stronger track records on that term instead of following a temporary ex... READ MORE |
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Video Transcripts: An Introduction to Ad HistoryThis readable transcript covers videos #1, #2, and #3 of the Introduction to Ad History Series. You can watch the actual videos here: An Introduction to Ad History An Introduction to Ad History#2: The Hunch Machine An Introduction to Ad History #3: Reading Between the Lines ### Okay, first I’m going to give you a quick tour of Ad History, and then I’m going to show you how to use it to see first of all whether a keyword is worth bidding on at... READ MORE |
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