Articles
Always Be TestingTesting ad copy and keywords used to be the secret to PPC success. These days, it is no longer a secret as it has moved into the “must do” category for any online advertiser. While we encourage testing in every way, there is something that the experts aren’t telling you. The most popular advice about keywords might be doing more harm than good. Ultimately, you should nail the right overall messaging for your product before you start experimenting with your ... READ MORE |
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Starting a PPC Campaign--Our real life experienceUntil recently, SpyFu relied on a third party to run our PPC campaign. We wanted a better sense of what it takes to manage an Adwords campaign. What did our visitors encounter in their day to day management? Deciding to take it into our own hands for the first time, we thought this was a great opportunity to document the process for newcomers who might be curious about what to expect. Follow our bare bones start of a PPC campaign, from the eyes of a novice. |
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Why the Adwords Top Spot Should be Your Bottom PriorityIn pricing PPC keywords, competing for the top spot could be your biggest mistake. Capturing the #1 position is not always realistic, and it is a likely waste of your money. The waves of information we see for search marketing has clued us in to smart concepts that pay off when put into practice. We’ll show you exactly how to stretch your ad dollars without sacrificing exposure to your domain. |
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