Using Domain Ad History to Make Better Ad Decisions (Part 2 of 2)
- 2010-02-17 15:05:07
Just by singling out a competitive domain, you can tell the difference between campaign filler and the keyword/copy combinations that will bring you conversions. How is it different from SpyFu Classic? A very basic idea started SpyFu. Type a competitor's site in the search bar. Capture the keywords this domain advertises on. The immediate results show you the current landscape for this domain. What are they doing now? How much are they spending this month? How many clicks do they get currently? Knowing the latest allows you to strategically bid against them and advertise on competitive keywords. How do[...]